Oral history interview with Don Pierce; 1995 September 12; interview conducted by John W. Rumble. 1995 Sept. 12.

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Oral history interview with Don Pierce; 1995 September 12; interview conducted by John W. Rumble. 1995 Sept. 12.

http://www.worldcat.org/oclc/58841100

Don Pierce talks about his work developing Starday Records into a successful company. Discussion includes his utilization of record clubs as a marketing approach; his association with BMI; the start of Starday albums and the importance of their jacket designs; overseas marketing strategies; the financial success of Starday; the publishing side of the business; working with Tommy Hill; reasons behind his decision to leave the music business; the demographics of Starday's album sales; artists he worked with, including Johnny Bond, Red Sovine, and the Willis Brothers; the bluegrass market; his association with Ralph Peer; and memories from his years at Starday.

3 sound cassettes (2 hours, 15 minutes)

Country Music Foundation, Library & Media Center

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SNAC Resource ID: 7772192

Country Music Foundation, Library & Media Center

Related Entities

There are 3 Entities related to this resource.

Pierce, Donald S., 1930-

http://n2t.net/ark:/99166/w6v9865f (person)

Music industry executive. Born October 10, 1915. Real name: Donald Frederick Picht. Career most active late 1940s-1960s. Recognized as one of the leading country music marketers of his era. Sales manager for Four Star Records, 1946-1953. President of Starday Records, 1953-1968. From the description of Oral history interview with Don Pierce; 1995 September 12; interview conducted by John W. Rumble. 1995 Sept. 12. (Country Music Foundation, Library & Media Center). WorldCat record ...

Rumble, John Woodruff

http://n2t.net/ark:/99166/w65718z1 (person)

Pierce, Donald S., 1930-

http://n2t.net/ark:/99166/w6v9865f (person)

Music industry executive. Born October 10, 1915. Real name: Donald Frederick Picht. Career most active late 1940s-1960s. Recognized as one of the leading country music marketers of his era. Sales manager for Four Star Records, 1946-1953. President of Starday Records, 1953-1968. From the description of Oral history interview with Don Pierce; 1995 September 12; interview conducted by John W. Rumble. 1995 Sept. 12. (Country Music Foundation, Library & Media Center). WorldCat record ...